An impossible to master celebration of Australian sport.

Game On

September 25, 2024
An impossible to master celebration of Australian sport.
Collaborators
Australian Sports Museum
Client
Broadcast
 • 
Principal Design Consultant
Arketype
 • 
Exhibition Design Partner
Playce
 • 
Play Consultants
Chris Edser
 • 
Illustration
Joseph Reeves
 • 
Sound Design
2020 MAGNA
2021 Good Design winner
2021 AGDA ASM

Viewing rapid changes in technology and audience expectations as an opportunity rather than a challenge, The Australian Sports Museum approached Grumpy Sailor to transform its Game On! play space. Exploring the key physical interactions which underpin our beloved Aussie sports, we crafted a surprising and delightful environment where visitors of varying ages and abilities could engage with sport in unique and meaningful ways.

The Game On! Gallery is a catalyst for play for people of all ages, cultures and abilities – making the sports we love a little more accessible. After building a unique digital avatar, visitors move through a reactive and dynamic environment, where anything can (and will) happen. From a 100,000 seater AFL stadium to cricket bins in the backyard, each interactive is unique and unexpected, cultivating a greater understanding of Australia’s sporting history through the games we play.

Visitors can boulder an Australian obstacle, surf a perfect barrel, record their very own classic catch, or transform the space to make their own rules. Each sporting experience invites a different type of input, blurring the lines between physical and digital in a delightful exploration of play and movement.

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