PROJECT DETAILS

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DATE

August 2018

AWARDS

CLIENT

Transport Accident Commission

Melbourne Museum

DELIVERY

Creative

Design

UX

Software development

VR

Projection mapping

Website development

3D animation

Multi-screen film narrative

soundscape

user testing

installation

COLLABORATORS

E2

Exhibition Architects / Design Lead

Klang Studios

Sound Design

Light Engine

Projection Specalists

Rotor Studios

VR Specialists

Pete Ward

Editor

Sam Doust

Road to Zero Film Director

Built

Building + Construction

Grumpy Sailor

Creative Experience Design, Content Production, Development and Installation

That was the story the Transport Accident Commission, in Victoria, wanted us to tell when we linked up to help them craft their Road to Zero experience, at the Melbourne Museum.

We play a lot with humour and fun in our storytelling, but this project was not a time for joking around - it was an opportunity to effect serious change, to help move the needle and help save lives.

The project has been, without a doubt, our largest and most ambitious to date. This exhibition - designed to be engaging, relevant and informative to school kids and adults for the next ten years - is actually a combination of 13 different projects. From a 3D mapped car projection to a virtual reality car journey through time, to video storytelling and interactive displays and a glass elevator designed to demonstrate collisions at different speeds, this was a project that combined many different messages, tools & audiences. And underpinning all of the amazing creative & technology our own multi-skilled team worked on, we had to work closely with road engineers, behavioural scientists, teachers, students, educational experts and researchers.

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Mad Hatter's Tea Party excperience at ACMI

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Grumpy Sailor operates on lands belonging to the Gadigal people of the Eora nation, and the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin nation.

We acknowledge these traditional owners and we pay our respects to leaders past, present and emerging.