Road to Zero

That was the story the Transport Accident Commission, in Victoria, wanted us to tell when we linked up to help them craft their Road to Zero experience, at the Melbourne Museum.

We play a lot with humour and fun in our storytelling, but this project was not a time for joking around - it was an opportunity to effect serious change, to help move the needle and help save lives.

The project has been, without a doubt, our largest and most ambitious to date. This exhibition - designed to be engaging, relevant and informative to school kids and adults for the next ten years - is actually a combination of 13 different projects. From a 3D mapped car projection to a virtual reality car journey through time, to video storytelling and interactive displays and a glass elevator designed to demonstrate collisions at different speeds, this was a project that combined many different messages, tools & audiences. And underpinning all of the amazing creative & technology our own multi-skilled team worked on, we had to work closely with road engineers, behavioural scientists, teachers, students, educational experts and researchers.