PROJECT DETAILS

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DATE

March 2014

TEAM

Google Creative Lab

Google Australia

DELIVERY

Design & creative

print advertising

video

book

website

We worked with Google to develop a series of resources to get children pumped about code.

Whether it's movies, medicine, gaming, commerce or engineering, computer science is at the heart of so much of what we do. And yet to most adults, computer code looks like a robot talking to his robot mates in a chatroom.

In seriousness though, this campaign was about embracing the possibility that computer code enables. It was about inspiring kids and empowering teachers and parents with the tools and understanding of what computer science means in today's world.

The dev crew at Grumps HQ freakin' loved seeing code get its day in the sun.

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